Normalizing weed delivery
Client: Lantern
Overview
Lantern set out to transform cannabis delivery from an unfamiliar experience into an everyday convenience. The goal was simple but ambitious: make ordering cannabis feel as intuitive, trustworthy, and approachable as ordering groceries online.
Challenge
Because the industry was still evolving, the brand had to balance accessibility, credibility, education, and compliance while introducing customers to an entirely new purchasing behavior.
The challenge was both to launch a brand while reshaping expectations around the category itself.
Deliverables
This project developed across multiple channels, including:
✿ Brand development
✿ Email marketing
✿ Social media
✿ Paid advertising
✿ Product design
✿ Direct mail
✿ Retail collateral
✿ Merchandise
✿ Out of home campaigns
✿ Investor presentations
✿ Video art direction
✿ Events, trade shows and experiential activations
Role
Brand development, campaign strategy, lifecycle marketing, retail design, video direction, experiential design, and cross-functional collaboration across product, engineering, marketing, and leadership teams.