Sending love letters
Client: 1906
Overview
1906 developed a seasonal campaign to celebrate Valentine's Day while introducing new customers to Love Drops, one of the brand's most recognizable products. The goal was to increase awareness, encourage engagement, and create memorable moments across digital and physical touchpoints.
Challenge
The campaign needed to feel playful, provocative, and unmistakably 1906 while maintaining consistency across multiple channels. Beyond promoting a seasonal offer, the work was designed to strengthen brand affinity and encourage sharing among both new and existing customers.
Creative direction
Drawing inspiration from nostalgic paper valentines, I developed a playful visual system built around custom illustrations, flirtatious messaging, glossy textures, and hidden brand details that rewarded closer attention.
The campaign balanced humor, romance, and bold visual storytelling while reinforcing the brand's distinctive personality across every touchpoint.
Deliverables
The campaign was deployed across multiple channels, including:
✿ Email marketing
✿ Social media
✿ Paid advertising
✿ Product detail pages (PDPs)
✿ Retail Collateral
✿ Custom illustrations
✿ Motion design
✿ Times Square digital billboard activiation
Role
Art direction, campaign development, illustration, motion design, retail design, and cross-functional collaboration with marketing and leadership teams.