Client: 1906

Overview

1906, known for its fast-acting swallowable THC drops, was preparing to launch its first non-swallowable edible product line: Relief AM + PM. The goal was to introduce an entirely new product category while translating complex scientific information into an accessible, consumer-facing campaign.

Challenge

As the only fast-acting gummies on the market formulated specifically for pain relief, Relief AM + PM required a campaign that could educate consumers, stand out within an increasingly crowded market, and position the products as a thoughtful alternative to traditional over-the-counter options.

The challenge was to communicate credibility, efficacy, and innovation without sacrificing clarity, accessibility, or visual impact.